An imprint for Montreal —
UNESCO City of Design.
A stencil's outline,
letters in motion,
the weave of a map —
the shape of a city,
ours to reinvent.
on the cityscape.
" In 2008, two years after Montréal was designated a UNESCO City of Design, the Réalisons Montréal, UNESCO City of Design project was implemented in order to stimulate design creation in Montréal and showcase initiatives in this field. A competition was launched to create a new visual identity for the project, and the winner was FEED, an independent graphic design studio. The identity it submitted is based on a graphic interpretation of the urban grid and evokes the notion of construction. It invites designers to make Montréal and to be proactive agents in the city’s future.
On the occasion of the designation’s fifth anniversary, the project’s identity is evolving. With a history of strong accomplishments, all Montréalers are now invited to openly display their recognition of the role of design in Montréal’s development. Since we are already firmly engaged in creating the aforementioned future, Montréal, UNESCO City of Design is now being expressed in a simpler, bolder way.
Graphically speaking, this shift translates into a change in scale. There is a feeling of closeness to the goal, progress. There is a movement toward a sort of simplification. The colour palette is reduced, the plays on transparency are being left aside. The symbol that accompanies the project’s graphic signature is imagined as an imprint, a form of stamp offered to all Montréalers, who are invited to share it and use it for themselves. It evokes the cut-outs of a stencil, a typeface in movement, the street lines on a map, the shape of a city: Montréal, City of Design. "
-Anouk Pennel, Studio FEED, April 2011