The Montreal Eaton Centre has invited five installation designers to re-imagine winter by preparing submissions for the DistrictMontréal Winter design competition:
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Purpose of the competition
This competition will focus on promoting and bringing to life the Centre’s interior spaces. This project will offer passersby a multisensory experience highlighting winter in all its imagined possibilities while also promoting Montréal’s status as UNESCO City of Design and the excellence of its creators.
Type of competition
Held in one stage and by invitation.
The designers were selected by an advisory committee comprised of:
- Randy Cohen, architect at L'Atelier Big City
- André Desrosiers, industrial designer and design professor at UQÀM’s École de design
- Marie Fraser, Director, Art and Education and Chief Curator at the Musée d'art contemporain de Montréal
- Geneviève Kelly, of Kelly et Cie
- Steven Spazuk, visual artist and painter
Encouraged to capitalize on the location’s unique character and the natural light that bathes its interior spaces—the Centre’s architecture is inspired by the concept of the European galleria, an urban, luminous, covered passage—the designers are being invited to create installations that will, over the next five to seven years, be on display during the winter season.
The projects will be required to incorporate the traditions and multicultural aspects of the holidays, to reflect the urban energy of a large city and to evoke Montréal’s northern character, while creating a festive and light-filled atmosphere.
Jury
The five designers’ submissions will be assessed by the following jury :
- Georges Adamczyk, Professor at the École d’architecture of Université de Montréal
- Zeina Barghout, Regional Marketing Director for Ivanhoé Cambridge
- Claude Goyette, Set Designer
- Geneviève Kelly, of Kelly et Cie
- Georges Labrecque, Project Lead at UQÀM’s Centre de design
- Jean-François Novak, Operations Manager with the Montreal Eaton Centre
- Mark Poddubiuk, architect and Professor at UQÀM’s École de design and Director of the Design and Environment Baccalaureate Program.
The winning project will be on display during the winter season, from October 2012 to February 2013. The results of the competition will be revealed starting August 16.
The submissions prepared by the invited designers as well as the winning project, will be featured on the following websites: Montréal UNESCO City of Design, districtmontreal.com and The Montreal Eaton Centre.
